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Youth-Led · Asia-Wide · Rooted in Culture

Know Your Roots,
Know Yourself

We connect individuals with Asia's indigenous heritage — making ancient wisdoms accessible, relatable, and alive for the next generation.

Our Mission

Planting Seeds of Curiosity

We aim to connect individuals with our Asian roots — making heritage and indigenous wisdoms accessible and relatable to people everywhere, building a community rooted in diversity.

"Living our roots, not as practices of the past but living wisdoms to be carried forward."
What We Stand For

Our Values

01
Rootedness

Grounded in heritage, indigenous knowledge, and community. We respect the communities and their practices above all.

02
Youth Empowerment

Done by Youths, for Youths of the past, present, and future. We believe young voices carry wisdom forward.

03
Diversity

Multi-cultural and inter-disciplinary. We celebrate the richness that comes from many perspectives working together.

04
Accessibility

Making indigenous content comprehensive and digestible — narrating lived human experience, free of jargon.

Where We Work

Our Regions

Country-led projects, each guided by local coordinators bridging KnowRoots with the communities.

🇹🇭
Thailand
Karen, Mong, Ahka, Lahu, Leesu

Documentary, personality test, and field research across highland indigenous communities in Chiang Mai.

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🇯🇵
Japan
Ainu

Cultural research and interview programme with Ainu communities on identity, nature, and modern adaptation.

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5+
Indigenous Communities
4
Countries Active
8+
Youth Researchers
2
Ongoing Projects
Our Work

How We Make an Impact

Documentary

Field-recorded personal interviews and day-in-the-life footage, capturing authentic voices from indigenous communities across Asia.

Cultural Exploration

Immersive 3-day programmes where participants live alongside indigenous communities — guided by the people who hold these traditions.

Personality Quiz

An interactive personality test connecting you with an indigenous archetype — discover which cultural identity resonates with your own.

From the Field · Chiang Mai Highlands

“We harvested corn beside families whose language has no written form —
every word a thing carried in memory, not stored on a page.”

— Field notes, S’gaw Karen village stay, 2025

Interactive Experience

Which Root Are You?

Take our immersive personality quiz and discover which Asian indigenous archetype resonates with your spirit — Karen, Ainu, Mong, and more.

Discover Your Root →
Stories & Research

From the Field

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Thailand
Oct 2025 · Momo
27 Days in a Karen Village — What We Learned

From corn harvests to church services, our field research team shares the human side of indigenous documentation.

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Japan
Nov 2025 · Natsuki
Ainu Identity in the Age of Recognition

How do Ainu people feel about Upopoy, the new national museum? We spoke to community members to find out.

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Research
Dec 2025 · Elysia
Why Personality Tests Are a Gateway to Culture

The design thinking behind KnowRoots' personality quiz — and why we believe play is the best path to empathy.

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